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The Programme for Christian-Muslim Relations in Africa (PROCMURA) understands the power behind using sports in building and promoting peace and community cohesion. Sports can unite people regardless of their backgrounds or political, social, or religious differences. This cannot be overemphasized, especially in Sierra Leone. Over the years, Sierra Leone, a country with a pluralistic religious population, has experienced several challenges, especially electoral-related violence and religiously instigated conflicts that have left masses divided along religious, political, and even ethnic lines.

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Students in learning institutions today continue to face many challenges that affect their social well-being on campus and their moral values and principles. One of the threats that they face on a daily basis is being radicalized and recruited into violent extremist groups that continue to target learning institutions as a recruitment hub of vulnerable and innocent youth. As a result, statistics show worrying numbers of youth in learning institutions being involved in terrorist-related activities.

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Apart from educating and entertaining the public, the media plays a pivotal role in shaping and influencing behaviors and attitudes, shaping public opinion over a given subject and is a critical tool as well in setting the agenda for the public on any given topic, including cultivating a culture of peace and religious tolerance between people of different religious backgrounds.

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